From Blind Spots to Full Visibility
Turning global competitive intelligence into faster sales decisions – across India, China, and Europe.
With QYOBO, Wanbury gained cross-functional visibility into their global API markets. Sales, procurement, and product development now work from a single source of truth – identifying untapped customers, assessing competition at the account level, and evaluating new molecules in minutes instead of days.
Wanbury is one of the world’s largest manufacturers of select APIs, holding substantial global market shares across multiple therapeutic areas. With a sales and marketing function operating on a truly global scale, the team needed reliable, structured intelligence on competitors, customers, and market dynamics across India, China, and Europe.
Understanding who competes at a specific customer account and where they source from, required significant manual research and industry networking. Without a unified data source, identifying new customers and assessing real market entry potential for new molecules was slow, fragmented, and dependent on personal contacts rather than structured market data.
SUCCESS STORY
“The most important part of the value from QYOBO is to get an assessment of the competition – not just from India, but from China, and parts of Europe.”
Balaji Vasudevan
Head of Global API Sales & Marketing Wanbury
With QYOBO, Wanbury’s sales, procurement, and product development teams now operate from a single, unified intelligence platform. The results:
Capabilities
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TRANSFORM UNCERTAINITY INTO OPPORTUNITY
QYOBO eliminates the chaos of disconnected tools and siloed systems with one unified platform built for pharma. No more tool-hopping. No more delays. Just clear accountability and confident action, powered by a single source of truth across your entire organization.
