GLP-1 Market Overview 2025

Amid rapid market growth, this report examines the evolving GLP-1 supply landscape, drawing on QYOBO’s visibility into global manufacturing, regulatory activity, and pricing trends. It outlines the shift from Europe-based production toward Asia and covers revenue distribution, infrastructure investments, API pricing, and site-level compliance to support strategic decision-making across the pharmaceutical industry.

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API Market: Trends in Drug Master Filings Across the U.S., Europe, Japan and China in 2025

QYOBO’s intelligence platform is the world’s first to map the entire pharmaceutical manufacturing universe at site level. Drawing on QYOBO’s visibility into over 15,000 manufacturing sites worldwide, combined with Drug Master Filings (DMF) data from EDQM, NMPA, PMDA, and USFDA, this is the first analysis to compare API submissions across the U.S., Europe, Japan, and China.

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NEWS

How Tariff Uncertainty Is Reshaping U.S. Pharma Supply Chains

Rapid shifts in tariff policy have shaped the past weeks. While the pharmaceutical industry is largely spared from tariffs for now (sources: Yahoo Finance, April 3, 2025Bloomberg, April 2, 2025Fierce Pharma, April 2, 2025), the Trump administration launched an investigation into pharmaceutical imports under the national security-focused Section 232 on April 1st, setting the stage for potential tariffs on finished drugs and active pharmaceutical ingredients (APIs), to encourage more U.S.-based production (WSJ, April 14, 2025). On May 5, 2025, President Trump told reporters that he plans to unveil pharmaceutical-specific tariffs within the next two weeks (CNBC, May 5, 2025).

QYOBO’s Tariff Tracker

The high reciprocal “Liberation Day” tariff rates have been paused and replaced with a 10% baseline tariff for all countries (Figure 1). U.S. tariffs on Chinese imports had surged to 145% since Liberation Day (Figure 2), while China had raised duties on U.S. goods to 125% (CNBC, April 9, 2025). On May 12, the U.S. and China agreed to a 90-day suspension of most tariffs, jointly reducing reciprocal tariffs from 125% to 10% (CNBC, May 12, 2025). The U.S. will maintain its 20% “fentanyl levy,” which also applies to pharmaceutical imports, resulting in an effective 30% tariff on Chinese goods (CNBC, May 12, 2025CNBC, April 12, 2025) (Figures 1 & 2).

Chart showing updated 2025 U.S. tariffs on major pharmaceutical manufacturing countries.

Tariffs on Chinese pharmaceutical imports are especially concerning for the pharmaceutical sector, which remains heavily dependent on Chinese manufacturing. An analysis conducted via the QYOBO platform reveals that 87% of drugs sold on the U.S. market rely on Chinese starting materials. While the degree of dependency varies slightly by therapeutic area — antibacterials and analgesics at 84%, oncologics at 86% — the overall reliance remains consistently high and difficult to replace in the short term.

Timeline chart illustrating U.S.–China tariff escalation and reciprocal trade measures in 2025.

Industry Responses

Although largely shielded from direct tariffs, the pharmaceutical sector faces pressure from potential new tariffs and proposed drug pricing reforms like the “most-favored-nation” model. As of May 13, the S&P 500 Health Care Sector Index is down over 4% year-to-date (S&P Global), while the S&P 500 Pharmaceuticals Industry Index has fallen more than 7% (MarketWatch), despite stronger-than-expected Q1 profits from companies like Merck & Co. (Reuters, April 24, 2025). Meanwhile, the broader S&P 500 rose on Tuesday, turning positive for 2025 with a 0.1% gain after rebounding from an earlier 17% decline amid U.S.-China trade tensions (CNBC, May 13, 2025).

Merck & Co. exemplifies how these macroeconomic headwinds are translating into company-specific cost pressures and strategic shifts. The company anticipates an additional $200 million in costs this year due to existing U.S. tariffs, including a 10% import tax and retaliatory measures from countries like China (The Guardian, April 24, 2025). This does not yet account for potential “major” tariffs on pharmaceutical imports recently announced by the Trump administration (The Guardian, April 24, 2025). The company’s primary exposure centers on its flagship oncology treatment, Keytruda (Figure 3). The API for Keytruda (Pembrolizumab) supplied to the U.S. market is primarily manufactured in Germany by Boehringer Ingelheim, with additional capacity in Ireland (MSD/Merck & Co.) and the United States (AstraZeneca). The finished dosage form (FDF) is produced in Ireland by MSD/Merck & Co. While Merck has stated it has sufficient U.S. inventory for this year (Reuters, April 24, 2025), the company is actively expanding its domestic manufacturing footprint. On April 29, 2025, Merck & Co. broke ground on a new $1 billion biologics facility in Delaware, designed to be the future U.S. manufacturing hub for Keytruda (Merck & Co., April 29, 2025).

Manufacturing Footprint:
On April 29, 2025, Merck & Co. broke ground on a new $1 billion biologics facility in Delaware, designed to be the future U.S. manufacturing hub for Keytruda (Merck & Co.).

Flow diagram mapping pembrolizumab supply chain from Merck to global API suppliers.

Several originator companies have already announced investments into new or existing U.S. facilities (see also our previous previous blogpost on tariffs), with Roche pledging $50 billion over the next five years (Reuters, April 22, 2025). Yet uncertainty surrounding the proposed pharmaceutical tariffs is deterring companies like Pfizer from further investing in U.S. manufacturing and R&D, as CEO Albert Bourla noted during the company’s first-quarter earnings call on April 29, 2025 (CNBC, April 29, 2025). The industry’s efforts to expand domestic manufacturing could also face obstacles, as the Trump administration moves to dismiss FDA staff responsible for critical inspections of new drug manufacturing sites (Reuters, April 24, 2025). Meanwhile, on May 5, 2025, President Trump signed an executive order directing the FDA to fast-track domestic drug manufacturing approvals through streamlined reviews and regulatory simplification (CNBC, May 5, 2025).

Substances Currently not Excluded from Tariffs

According to the fine print of the executive order, pharmaceuticals (finished drugs) and many, but not all, raw materials are largely exempt from current tariffs. APIs) that remain subject to tariffs include:

  • Ibuprofen (previously highlighted in our last newsletter and on LinkedIn)
  • Magaldrate
  • Sodium salicylate

Tariffs on these APIs have direct implications for U.S.-based finished dosage form (FDF) manufacturers that rely on foreign suppliers. U.S.-based manufacturers of Ibuprofen FDFs like Ascent (a subsidiary of Hetero Drugs) could face additional costs, as they primarily source their active ingredients from overseas suppliers (Figure 4).

Diagram visualizing ibuprofen supply chain including API sourcing from India-based manufacturers.

There is a larger list of key starting materials (KSM) and excipients that are currently not excluded. Glycerol, for example, is widely used as an excipient and solvent in cremes, ointments, gels, and syrups due to its moisturizing and stabilizing properties.

The following U.S. FDA manufacturing sites rely on now-tariffed KSMs:

  • Ampac Fine Chemicals
    Imports 2,2-Difluoropropionic acid, ethylbenzene, BF₃ acetic acid, and R-propylene carbonate from India.
  • Polypeptide Group
    Operates two U.S. sites that import ethyl cyanohydroxyiminoacetate from China.
  • Cambrex and Curia
    Import N-hydroxysuccinimide from China.

For more information on which materials are currently not excluded from tariffs, feel free to reach out.

Company manufacturing footprint

The QYOBO platform offers comprehensive insights into the global manufacturing footprint of pharmaceutical companies, detailing site locations, operational roles, and compliance status, consolidated from over 19,000 regulatory filings.

Eli Lilly’s manufacturing network spans a global footprint, with facilities in Spain, France, Italy, Ireland, China, and the United States (Figure 5).

Map and table detailing Eli Lilly global manufacturing locations and inspection timelines.

Eli Lilly is actively expanding its capacity through major investments:

Eli Lilly’s GLP-1 API production is concentrated in Kinsale (Ireland), Branchburg (US), and Indianapolis (US) (Figures 6 & 7). In addition, Eli Lilly partners with Corden Pharma (US), a full-service CDMO, for contract manufacturing of Tirzepatide API for the U.S. market.

Supply chain diagram of tirzepatide production across Eli Lilly manufacturing and API sites.
Diagram showing dulaglutide global supply chain and manufacturing network of Eli Lilly.

Navigating Tariff Uncertainty with QYOBO

With tariff policies evolving rapidly, staying prepared is crucial. QYOBO helps pharmaceutical companies manage this uncertainty by pinpointing tariff exposure and highlighting where rising input costs or new opportunities may emerge. Our platform quantifies these shifts across your product portfolio based on global supply chain data.

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Big-Data-Driven M&A in Pharma: The Competitive Edge of Site-level Intelligence

Private equity investments are transforming the pharmaceutical manufacturing sector, unlocking new opportunities amid shifting global market dynamics. With over 1,400 manufacturing sites across Europe, strategic acquisitions require data-driven insights to navigate compliance risks, ownership complexities, and supply chain dependencies. Discover how advanced analytics platforms empower investors to make informed M&A decisions and gain a competitive edge in this evolving landscape.

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Industrial port cranes lifting shipping containers, representing global pharmaceutical trade.

U.S. Pharmaceutical Supply in the Context of Recent Tariff Plans

The U.S. government’s 2025 tariff policy marks a major shift by introducing a 20% tariff on pharmaceuticals imported from China, products that were previously exempt under the WTO Pharmaceutical Agreement. Additional tariffs targeting imports from the EU and India are under consideration as of April 2025. QYOBO is closely tracking these developments. Leveraging data from the QYOBO platform, we analyze the potential implications of the new tariff regime on U.S. pharmaceutical supply security, global supply chain dynamics, and strategic risks and opportunities for pharmaceutical companies. Tariffs could lead to higher drug prices, supply disruptions, and manufacturing shifts. However, generics manufacturers may face greater challenges adapting due to cost constraints and limited margins.

QYOBO’s Tariff Tracker

As of March 4, a 20% tariff applies to all pharmaceutical products imported from China. While tariffs of 25% on imports from Mexico and Canada were initially planned, they have been paused for goods that meet the USMCA rule of origin.

A new wave of tariffs is expected to be announced by April 2, targeting the so-called “Dirty 15.” Although the full list has not been released, the countries with the largest U.S. trade deficits will presumably be included. The EU, India, and Japan are widely expected to be affected, given the scale of their trade surpluses with the U.S. (Wall Street Journal, 2025Fortune, 2025) An overview of current and expected tariffs is visualized in the QYOBO Tariff Tracker (Figure 1).

Table of current and planned pharmaceutical tariff levels by country or region in 2024.

U.S. Pharmaceutical Trade Balance and Key Suppliers

The U.S. pharmaceutical market remains highly dependent on imports for both finished medicines and raw materials. In 2024 (Figures 2 and 3):

  • Finished pharmaceutical imports totaled $212 billion, with the EU accounting for 60%, followed by Switzerland (9%), Singapore (7%), India (6%), and China (4%)
  • Pharmaceutical raw material imports reached $58 billion, led by the EU (57%), with China (12%), Switzerland (8%), Singapore (7%), and India (5%) following

On the export side (Figures 2 and 3):

  • The U.S. exported $94 billion in finished pharmaceuticals, primarily to the EU (42%), China (10%), Japan (9%), Canada (7%), and the UK (6%)
  • Pharmaceutical raw material exports totaled $28 billion, with top destinations being the EU (50%), Mexico (9%), Japan (8%), Canada (6%), and China (5%)
Donut charts showing 2024 U.S. finished drug imports and exports by region, highlighting trade deficit.
Donut charts showing 2024 U.S. pharma raw material imports and exports by region, highlighting trade deficit.

The “Dirty 15” – presumably countries with the largest U.S. trade deficits – account for (Figure 4):

  • 87% of total U.S. finished drugs import value and 79% of export value
  • 88% of U.S. raw material imports and 86% of exports

This illustrates the substantial exposure of U.S. pharma trade to upcoming tariff measures.

The U.S. recorded significant trade deficits in 2024 (Figure 4):

  • $117 billion for finished pharmaceuticals 
  • $30 billion for raw materials
Bar charts showing U.S. trade deficit with “Dirty 15” countries in pharma products and raw materials.

The largest deficit is with the EU, especially Ireland, which holds the highest trade surplus with the U.S (Figure 5 and 6). With China, the U.S. had a $1.7 billion surplus in finished drugs but a $5,6 billion deficit in raw materials. In contrast, the U.S. maintains a trade surplus in both categories with Canada, Mexico, and Taiwan (Figure 5 and 6).

Chart showing U.S. trade balance in finished drugs with “Dirty 15” countries, 2024.
Chart showing U.S. trade balance in pharma raw materials with “Dirty 15” countries, 2024.

U.S. Market Exposure of Key Companies

Many leading pharmaceutical companies rely heavily on the U.S. market (Figure 7). Among originators, Bristol Myers Squibb (70%), Eli Lilly (64%), Novo Nordisk (63%), and Pfizer (61%) generate the largest share of their revenues from the U.S., while AstraZeneca (40%), Hikma (31%), and Bayer (28%) have a lower reliance.

In the generics sector, companies such as Teva (49%), Aurobindo (48%), Dr. Reddy’s (47%), and Zydus (46%) derive a significant portion of their revenues from the U.S., whereas Divi’s (14%) and Torrent (10%) have a more limited presence in the market.

Bar chart showing 2023/24 U.S. revenue share for leading pharma and generic companies.

However, the impact of tariffs depends on a company’s manufacturing footprint – insights the QYOBO platform provides through its comprehensive supply chain intelligence.

Johnson & Johnson, for example, maintains production sites across the EU, Switzerland, Israel, Puerto Rico, and the U.S (Figure 8). In the case of Ustekinumab, the company’s reliance on European manufacturing facilities places the product at high risk of tariff-related cost increases (Figure 9).

World map showing Johnson & Johnson’s global API and FDF manufacturing locations.
Supply chain diagram showing Johnson & Johnson’s Ustekinumab API and FDF manufacturing network.

Industry Response

The prospect of U.S. tariffs on imported pharmaceuticals has revived discussions about reshoring drug manufacturing. While some originator companies are expanding domestic production, generics manufacturers so far have little incentive to invest in U.S. facilities. Much will depend on whether the tariffs are temporary or signal a long-term policy shift, something that remains uncertain for now.

Some companies are investing in U.S. manufacturing, while others are optimizing existing capacity:

  • Pfizer CEO Albert Bourla highlighted the company’s ability to shift production domestically, stating, “We have 13 manufacturing sites in the US … if something happens, we will try to mitigate by transferring from manufacturing sites outside, to manufacturing sites here, the things that can be transferred quickly.” (Business Insider, 2025)
  • Eli Lilly plans to more than double its U.S. manufacturing investment since 2020, exceeding $50 billion across four new facilities. (Lilly Investor Relations, 2025)
  • Johnson & Johnson announced to increase U.S. investment to $55 billion including four new manufacturing sites. (Johnson & Johnson, 2025) 
  • Novo Nordisk is investing $4.1 billion in a new facility in North Carolina, doubling its U.S. manufacturing footprint. CEO Lars Fruergaard Jørgensen acknowledged their “relatively robust setup,” but emphasized that Novo is not “immune” to tariffs. “We still have products moving across borders like most global companies,” he said, noting that “there’ll be some short-term impact as we mitigate the impact of tariffs.” (Bloomberg, March 2025)

Generic firms like Sandoz expressed that the U.S. is not currently an appealing environment to make large-scale, long-term capital investments, especially those that take years to deliver. Sandoz CEO Richard Saynor pointed to deeper structural issues in the generics market: “There’s little point in investing in increased manufacturing… unless there are fundamental changes to how drugs are purchased.” (Bloomberg, March 2025)

United States-Mexico-Canada Agreement (USMCA) Exemptions

Under current USMCA Rules of Origin (USMCA, Rules of Origin), Canadian and Mexican pharmaceutical manufacturers can import Chinese APIs tariff-free and process them into finished drugs, qualifying these products as North American. In contrast, U.S. manufacturers importing the same Chinese APIs directly face a 20% tariff imposed during the Trump administration. As a result, these U.S. tariffs on Chinese imports have effectively placed domestic pharmaceutical manufacturers at a competitive disadvantage for the time being.

Impact on Drug Availability and Pricing

The pharmaceutical supply chain is already under pressure from persistent drug shortages and pricing challenges, particularly in the generics market. New tariffs introduce further uncertainty. As Novo Nordisk CEO Lars Fruergaard Jørgensen cautioned, “If you put tariffs on [generic medicines], I have a hard time seeing that that is not going to lead to other shortages of medicine or increased pricing in general.”(Bloomberg, March 2025)

Companies affected by higher import tariffs are likely to pass increased costs on to consumers and payers, resulting in rising drug prices across the board. For generics manufacturers, who operate on especially thin margins, a 25% tariff may render certain products unprofitable (Figure 10). This could lead to supply disruptions if manufacturers choose to discontinue affected products. In markets with a concentrated supplier base, such withdrawals heighten both pricing pressure and the risk of shortages.

Bar chart showing U.S. tariff impact on aspirin prices under three cost-sharing scenarios.

Adjusting supply chains takes time, even as reports suggest U.S. regulators may streamline approvals for domestic production. (Handelsblatt, 2025) Qualification of a new supplier typically takes 12 to 18 months, meaning supply disruptions could extend into the medium term.

Conclusion and Key Takeaways

  • The U.S. has introduced a 20% tariff on pharmaceutical imports from China, with additional tariffs expected on April 2 for the so-called “Dirty 15”, likely including countries with the largest U.S. trade deficits such as the EU and India
  • U.S. pharmaceutical imports rely heavily on countries subject to current or potential tariffs, particularly the EU, China and India
  • Few originator companies, such as Novo Nordisk and Johnson & Johnson, have announced significant U.S. manufacturing investments, while generics manufacturer Sandoz remains reluctant to invest amid uncertainty
  • USMCA tariff exemptions allow Canadian and Mexican FDF manufacturers to avoid tariffs on Chinese APIs, giving them an advantage over U.S. manufacturers
  • Higher drug prices and potential supply shortages are likely, especially in the generics market where tariffs cannot be as easily absorbed compared to high-margin originator products

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QYOBO API1000 Price Index – 64% of Prices Dropped in 2024

Amid ongoing shifts in the global pharmaceutical market — including increasing regulatory scrutiny, raw material shortages, and evolving geopolitical tensions — the industry continues to navigate a landscape of uncertainty. In 2024, global API prices have largely trended downward, with QYOBO’s platform tracking these changes for thousands of APIs, excipients, intermediates and chemicals. This analysis describes API price fluctuations, highlights shifts across therapeutic categories, and provides AI-driven price forecasts for the coming months.

QYOBO Price Index: Two-Years Overview

The QYOBO Price Index provides a comparative view of API price trends on a year-on-year basis (Figure 1). Between 2022 and 2023, API prices dropped by 5%, and continued to decline by another 4% between 2023 and 2024 (without adjusting for inflation). This sustained decrease is driven by the post-pandemic stabilization of supply chains, increased competition among API manufacturers, and regulatory efforts to control drug prices.1,2,3 As pharmaceutical companies adapt to changing market conditions, price transparency and strategic sourcing become increasingly important. QYOBO closely monitors these shifts to deliver timely insights for clients.

API1000 index shows 2023 prices 5% lower than 2022, and 2024 prices 4% lower than 2023.

Price Trend: 2024 vs. 2023 for the Top 1,000 APIs

A deeper analysis of the 1,000 most commonly tracked APIs (which together constitute the API1000 index) on the QYOBO platform indicates that 64% of APIs experienced a median price decrease of -13%, while 26% recorded a median price increase of +13% (Figure 2). The remaining 10% of APIs maintained relatively stable prices, with price fluctuations within +/-2%.

API price trend 2024 vs. 2023 increase for 26%, decreased for 64% and remained stable for 10% of products.
  • Between 2022 and 2023, API prices dropped by 5%
  • Between 2023 and 2024 they continued to decline by another 4%
  • 64% of APIs experienced a median price decrease of -13%
  • 26% of APIs recorded a median price increase of +13%

Price Change: 2024 vs. 2023 Across Therapeutic Groups

API prices declined across all major therapeutic groups, reflecting a broad market trend of cost reductions (Figure 3). Among the most notable changes, oncologics experienced the smallest decline of -3%, indicating more stable pricing in this category. Anti-obesity drugs, on the other hand, recorded a significant price drop of -11%, while antihypertensive APIs saw the largest decrease with -12%. These variations highlight differing market pressures across therapeutic areas and emphasize the importance of tracking price trends closely — in both API sales and procurement departments.

API prices fell 3–12% across all therapeutic groups from 2023 to 2024.

Deep-Dive: L-Lysine Hydrochloride Price Dynamics and Alternative Sourcing Strategies

L-Lysine hydrochloride (HCL), an essential amino acid, experienced a sharp price surge following the market uncertainty created by the EU’s anti-dumping investigation in May 2024 (Figure 4).4 The QYOBO platform provides a detailed landscape of L-Lysine HCL, L-Lysine sulfate and DL-Lysine manufacturers, offering valuable insights such as compliance scores, last inspection records, and regulatory approvals. With suppliers across China, Japan, India, and Europe, buyers can identify the most cost-effective and reliable sourcing options (Figure 5).

L-Lysine HCL price average December 2024 1.48 USD/kg; forecast 1.5 USD/kg by Mar 2025.

The QYOBO AI Price Forecast predicts slightly falling prices for L-Lysine HCL, indicating that the EU’s recent announcement of tariffs ended a period of uncertainty and thus had a stabilizing effect on prices.

Table of global L-Lysine producers with compliance scores and last inspection dates.

QYOBO AI Price Forecast: Trends in the Next 3 Months

The QYOBO AI price forecast analyzes historical data patterns and trends for more than ten years. Using a proprietary machine learning model based on six different algorithms, it calculates how API prices will develop over the next three months and adjusts predictions whenever new data becomes available.

QYOBO’s predictive models are self-learning and rigorously back-tested to ensure the highest-quality insights. Our commitment to accuracy means that forecasts are only available for substances where our models have previously demonstrated precise price predictions. As a result, this exclusive capability covers 142 APIs — approximately 14% of the Top 1,000 index — ensuring reliable, data-driven decision-making for our clients.  For the next three months, the forecast indicates that 80 APIs are expected to maintain stable prices, while 26 APIs are projected to experience a 2–5% price increase. Meanwhile, 24 APIs are expected to see a 2-5% price decline (Figure 6).

Bar chart showing numbers of stable, rising, and falling API prices in next 3 months.
Donut chart showing 56% stable, 24% decreasing, and 20% expected price change of API prices.
  • 56% of APIs are expected to maintain stable prices (from -2% to +2%)
  • 20% of APIs are projected to experience a price increase
  • 24% of APIs are expected to see a price decline (Figure 7)

Conclusion

This article is the first in a new series where QYOBO will continue to monitor, update, and post current API price trends and forecasts on a regular basis. By staying ahead of market shifts, we equip pharmaceutical professionals with the latest insights to navigate industry challenges with clarity and confidence.

If you are interested in receiving tailored data specific to your business needs, QYOBO offers customized insights that provide a competitive advantage in procurement, pricing strategy, and supplier selection via its QYOBO platform. Contact us to learn more.

One Platform. From Insight to Action.

See how QYOBO transforms pharma decision-making with AI-driven insights.

API Market: 5-Year Trends in USDMF and CEP Approvals

The API market is evolving rapidly, with regulatory approvals on the rise and manufacturing shifting towards Asia. Over the past five years, USDMF and CEP approvals have grown significantly, reflecting increasing demand for APIs in key therapeutic areas. India and China have emerged as dominant players, reshaping the industry landscape. What do these trends mean for the future of pharmaceutical manufacturing? Explore our latest insights.

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FDA Drug Approvals: Key Trends, Leading Companies and Innovation Hubs

FDA drug approvals serve as the pulse of pharmaceutical innovation. Between 2015 and 2024, the FDA approved 462 new drugs – a 69% increase from the previous decade. However, annual growth has slowed, indicating that investments in drug development are outpacing new approvals.

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